Medical Firm Cuts Bounce Rate 60% via CRM Enrichment
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Keerthana is a Data Enrichment Specialist at DataEnrichment.io, She has deep expertise in B2B database hygiene, enrichment workflows, and CRM optimization. Keerthana has helped numerous sales and marketing teams reduce bounce rates, fill in missing firmographics, and increase campaign ROI with cleaner data.
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Background: The Hidden Cost of Outdated Records
A mid-sized medical equipment supplier that works with hospitals and clinics across the country faced a growing issue: their patient education and B2B partner email campaigns were failing.
They noticed a steady rise in email bounce rates and unsubscribe requests — despite using verified lists. Upon review, their CRM had not been cleaned or updated in nearly two years.
Records were stale. Emails were undeliverable. Job roles had changed. And some partner accounts had been acquired, renamed, or shut down entirely.
The Problem Wasn’t the Campaigns — It Was the Data
| CRM Issue | Negative Impact on Performance |
|---|---|
|
Outdated Emails |
High bounce rates, damaged sender reputation |
|
Missing Healthcare Facility Info |
Inaccurate segmentation of hospitals, clinics, suppliers |
|
Generic or Invalid Job Roles |
Emails not reaching the right medical contacts |
|
Duplicate/Inactive Records |
CRM clutter, slow loading, team frustration |
Instead of rewriting the campaigns or switching tools, the firm decided to focus on CRM enrichment to fix the root issue.
The Enrichment Approach
The medical firm partnered with DataEnrichment.io to perform a multi-layer enrichment and validation process on over 18,000 contact records.
Key Steps:
1. Initial Audit of CRM Fields
We reviewed fields for missing titles, email structure issues, domain mismatches, and gaps in company affiliation (e.g., hospital group vs. Individual practice).
2. Email Validation & Replacement
Invalid, bounced, or inactive emails were replaced with verified alternatives from our master database.
3. Role Tagging & Healthcare Alignment
Contacts were matched with specific healthcare categories (e.g., procurement, compliance, operations) using SIC and NAICS mapping.
4. Manual Review of Key Partner Accounts
A human verification layer was applied to high-value contacts, especially decision-makers within major hospital networks.
5. Data Cleanse & Reformatting
Duplicates were removed, inactive domains archived, and data was formatted for reimport.
Results After Enrichment
Within weeks of updating their CRM, the medical firm ran a re-engagement campaign using the refreshed contact list. The improvement was immediate:
- Bounce Rate Dropped by 60%
- Open Rates Improved by 2.4x
- Response from Hospital Procurement Teams Increased by 33%
- CRM Storage Reduced by 15% (inactive/dead records removed)
What Made This Work?
This wasn’t just email validation. The enrichment included:
- Industry-specific segmentation for healthcare roles
- Manual review of high-priority contacts
- Smart appending of organization types and departments
Together, it restored trust in their outreach strategy and protected their email domain reputation.
Final Takeaway
For industries like healthcare, where communication needs to be accurate, timely, and compliant, enriched CRM data isn’t optional — it’s essential.
By addressing outdated contact data, this medical firm is not only saved their email campaigns — they reclaimed a crucial channel for education, partnerships, and sales conversations.
Want to Strengthen Your Healthcare Outreach?
DataEnrichment.io supports verified data enrichment for healthcare firms across 140+ countries, enabling more efficient B2B outreach and CRM cleanup.